Member365

Select the Use button to add a tag to the body of your email. You may also use tags in the subject of your email by copying and pasting them directly in.

{FIRST_NAME}	Adds the recipients First Name.	Use
{LAST_NAME}	Adds the recipients Last Name.	Use
{COMPANY_NAME}	Adds the Company Name.	Use
{PORTAL_NAME}	Adds the application portals name.	Use
{MEMBER_NAME}	Adds the Recipients Membership name.	Use
{SIGNATURE_OPT_IN}	Adds the Opt-in link.	Use
{SIGNATURE_OPT_OUT}	Add the opt-out link.	Use
%signature%	Adds your preferred signature block.	Use
{Event_Start_Date}	Adds the Event's Start Date.(Events Only)	Use
{Event_End_Date}	Adds the Event's End Date.(Events Only)	Use
{Event_Name}	Adds the Event's Name.(Events Only)	Use
{Event_Description}	Adds the Event's Description.(Events Only)	Use
{Online_Training_Description}	Adds the Online Training Description.(Online Training Only)	Use
{Event_Specific_Dates}	Adds the Event's specific dates.(Events Only)	Use
{member_number}	Adds the Membership Number.	Use
{MemberSince}	Adds the Member Since Date.	Use
{CONTACTEMAIL}	Adds the organization email address used as the "From" address for other membership-related emails (e.g., new member welcome emails). Manage email addresses here.	Use
{CERTIFICATE_NUMBER}	Adds the Contact's Certificate Number	Use
{EVENTLOCATION}	Adds the Event's Location.	Use
{TOTALEVENTCREDITS}	The total number of credits that the contact has earned through the event tickets and workshops.	Use
{ASAPPEARSONBADGE}	Display the text of as appears field in the event setup.	Use
{contact_organization}	Displays the organization name of the contact.	Use
{RENEWALDATE}	Adds the Member Renewal Date in (yyyy-mm-dd).	Use
{MEMBERSHIP_YEAR}	Adds the Member's Membership Year	Use
{RENEWALDATE_MM-DD-YYYY}	Adds the Member Renewal Date in (mm-dd-yyyy).	Use
{LMS_CREDIT}	The number of credits the LMS course is worth for Continuing Education	Use
{COLLECTION_PERIOD_END-DATE_YYYY_MM_DD}	The end date of the CE collection period end date	Use
{LMS_COURSE_COMPLETION_DATE}	The completion date of the LMS course	Use
{INCEPTION_DATE}	Adds the Member Inception Date in (yyyy-mm-dd).	Use
{EVENT_END-DATE_MONTH_YYYY}	Adds Event End Date in Full Month Name and Year Format.(Events Only)	Use
{EVENT_END-DATE_MONTH_YYYY_ADD3}	Adds Event End Date in Full Month Name and Year Format Plus 3 Years.(Events Only)	Use
{WORKSHOP_NAME}	Adds the workshop name (if applicable)	Use
{WORKSHOP_DESCRIPTION}	Adds the workshop description (if applicable)	Use
{WORKSHOP_CREDITS}	Adds the workshop credit for related workshop (if applicable)	Use
{TOTALWORKSHOPCREDITS}	Adds the sum of all workshop credits for related event (if applicable)	Use
{Event_Start_Date_DD-MM-YYYY}	Adds the Event's Start Date in (dd-mm-yyyy).(Events Only)	Use
{Event_End_Date_DD-MM-YYYY}	Adds the Event's End Date in (dd-mm-yyyy).(Events Only)	Use
{RENEWALDATE_DD-MM-YYYY}	Adds the Member Renewal Date in (dd-mm-yyyy).	Use
{RENEWAL_DATE_MONTH_DD_YYYY}	Adds the Member Renewal Date in (Month Dth, yyyy).	Use
{INCEPTIONDATE_DD-MM-YYYY}	Adds the Member Inception Date in (dd-mm-yyyy).	Use
{TODAYSDATE}	Adds the current date.	Use
{TODAYSYEAR}	Adds the current year.	Use
{QR_CODE}	Adds the QR Code for their contactID, name, and emailAddress	Use
{WORKSHOP_DATE}	The date of the workshop (if applicable).	Use
{WORKSHOP_START_TIME}	The start time of the workshop (if applicable).	Use
{WORKSHOP_END_TIME}	The end time of the workshop (if applicable).	Use
{MEMBEREMAIL}	Adds the Member's Email Address.	Use
{INCEPTIONDATE_DD_MONTH_YYYY}	Adds the Member Inception Date in (Day Month Year). - eg. 27 October 2025	Use
{RENEWAL_DATE_DD_MONTH_YYYY}	Adds the Member Renewal Date in (Day Month Year). - eg. 27 October 2025	Use

IDA is proud to host a winter educational series | Design Your Business – A Roadmap to Strong Practice

Members | $60.00 per session | $160.00 for the series

Non-Member | $85.00 per session | $235.00 for the series

Due to fraudulent registrations this event requires a two step registration process.

After completing your registration here you will receive a confirmation email, within 72 hours of registration, with a link to sign in to Zoom. At this point you will need to follow the steps supplied to receive your individual Zoom webinar access Link.

Please note that the name you use in your Zoom registration will be the name on your certificate of attendance.

January 12, 2022 | 12:00 – 14:00 | Session I – Position and Measure

February 16, 2022 | 12:00 – 14:00 | Session II – Keep Score and Align

Mar 9, 2022 | 12:00 – 14:00 | Session III – Value-Based Pricing

It is highly recommended to attend Session One to gain understanding of verbiage and framework of the series

Overview

Design professionals often struggle when it comes to running their business. We tend to focus heavily on the practice of design vs. the design of practice. It may seem counterintuitive, but if we want to increase our effectiveness, we must shift focus to the business aspects of practice. These three sessions will outline the key elements of Positioning, Measuring, Aligning and Pricing that are fundamental to sustaining a strong business and ultimately a strong practice.

Session One will explore three positioning typologies and then introduce seven key financial metrics. You’ll walk away from this session knowing what effective positioning looks like and you’ll be able to start measuring and benchmarking your overall business performance.

Session Two will start with a brief recap of the first session. A scoreboard model will be presented to keep the seven metrics top-of-mind as you lead your practice. Once positioning is underway, the focus shifts to aligning your operating system with that positioning. A hypothetical case study will be used to illustrate how positioning, metrics, and alignment are interconnected and fundamental to the design of your business.

Session Three will focus on Pricing your work. Pricing is typically the highest impact alignment activity to focus on as you work on the design of your practice. The session will provide an overview of value-based pricing.

Learning Objectives

Participants will be able to:

recognize what effective positioning looks like,
absorb key design firm metrics using a financial scoreboard,
employ tactics to align operations with their market position,
see how positioning, metrics, and alignment are interconnected, via a hypothetical case study, and
understand the principles of value-based pricing.

Facilitator | Rick J. Linley, M.Arch., FRAIC, LEED AP

Rick leads Strong Practice Strategies, a business consultancy focussed on coaching leaders of evolving and emerging design firms to strengthen their practices. His work is informed by over 30 years with Smith Carter Architects and Engineers culminating in his role as COO of that 200-person firm. Rick taught professional practice in the Faulty of Architecture at the University of Manitoba for 10 years and is a frequent speaker at professional association con-ed sessions.

IDA Winter Educational Series | Design Your Business – A Roadmap to Strong Practice

Wednesday Jan 12 2022, 12:00 PM - 2:00 PM
Wednesday Feb 16 2022, 12:00 PM - 2:00 PM
Wednesday Mar 09 2022, 12:00 PM - 2:00 PM
Zoom | Double Registration Required